Google featured snippets1/4/2023 Depending on the kind of query, the user’s intent, and the content provided in the snippet, the click-through rate on a featured snippet may be significantly higher than the organic links that appear below. Why are featured snippets important for SEO?Īccording to SEMRush’s sensor, 6 percent of SERPs have a featured snippet. Suddenly, users were going to stay on the search engine instead of visiting your top-ranked page, right? Google was stealing clicks from websites! That’s bad for business! Search features such as curated recipe links, top stories, and knowledge panels are now fairly common – but it all started with the humble featured snippets.įeatured snippets first appeared in 2014 and created quite a furor in the search engine optimization (SEO) community. A user from the search engine’s early days would probably not recognize the site from the layered look Google now offers visitors. Google is constantly testing and adding features to the search results pages (SERPs). The most common forms of featured snippets are definitions, lists, steps, and tables.įree Assessment: Website Performance Assessment What is a featured snippet? Featured snippet content is automatically pulled from pages that have been indexed by Google. Featured snippets are brief excerpts from a webpage that appear at the top of Google’s search results in an area known as "Position Zero." The search engine does this in order to quickly answer a user’s question.
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